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It was in Jerusalem, in 1966, that a burning seed of desire was planted in the heart of Arnold Fruchtenbaum. On December 1, 1977, in San Antonio, Texas, Ariel Ministries was born and the seed began to bloom. Ariel was founded to evangelize and disciple our Jewish brethren. Ariel means “Lion of God,” representing the Messiah Yeshua as the Lion of Judah. It is also an alternate name for Jerusalem (Isaiah 29:1) — the city of peace now waiting for the Prince of Peace to return.